Often with merchandise releases at Disney Parks, the stock can quickly be cleaned out by just a few people purchasing multiple copies of each piece of the newly released products and then reselling the merchandise at a higher price online. These “resellers” deplete the stock and leave precious little for the average visitor to purchase. For certain collectibles and pins that are most prone to this reseller activity, a two-per-item, per guest limit is imposed to try and make the stock last longer and be available for more individuals. And for the first time, all Halloween merchandise has had this two item limit imposed as well.
With the debut of the new Halloween merchandise collection today, signs were affixed to each display with the purchase limit.
The purchase limit is common to see with pins, but usually limited edition or limited release pins. These open edition pins have the limit because the Halloween merchandise is in such great demand online that the shelf could be cleared out by only a few people if given the opportunity to purchase as many as possible.
