CEO Bob Chapek Claims Disney Is Not The Place For Politics

Via InsideTheMagic.net

The last year or so has been quite a turbulent one for The Walt Disney Company. Controversy has seemed to gravitate toward all aspects of the company for the entirety of 2022, starting with the very critical reactions to how the company handles its response to Florida’s highly-contested Parental Rights Bill.

Disney decided to remain quiet on the bill, at first, that is. To many, this response, or lack thereof, was not satisfying at all, lacking any true agency. On the flip side, many thought Disney should stay out of the issue completely, but considering the company made political contributions to several sponsors of the legislation, Disney had already taken a stance.

Eventually, Disney and Chapek himself spoke out against the bill, even pledging millions of dollars to the Human Rights Campaign (HRC), which was eventually declined. Disney found itself traveling further into a PR nightmare when walkouts were held company-wide in protest of Florida’s controversial bill.

Bob Chapek at Goldman Sachs

Things between Florida and The Walt Disney Company so much that Florida Gov. Ron DeSantis threatened to dissolve Disney’s Reedy Creek Improvement District, a special ruling that essentially allows Disney to act as its own form of government.

DeSantis and other Republican figures rallied against the company in an attempt to push back against Disney stepping out politically. While Disney has certainly sided one way or another in the past, there was not quite a time when Disney found itself in the middle of a political discussion, especially one so fierce. Currently, the state of Disney’s Reedy Creek is up in the air.

Remember, all of these events happened in the last few months, permanently cementing 2022 as one of the most tumultuous years in Disney Company history. However, Disney may be backtracking on how political it decides to get in the future.

It was recently reported by Hollywood screenwriter Kamran Pasha that Bob Chapek, who serves as The Walt Disney Company’s CEO, spoke with Kareem Daniel (Chairperson of Disney Media and Entertainment Distribution) at El Capitan Theatre in front of an audience on Thursday.

During the meeting, a lot was discussed, including Park and leadership strategies and the current state of Disney. Most notably, Chapek gave his own take on politics within The Walt Disney Company and Parks. Surprisingly, Bob Chapek declared for the first time publicly that The Walt Disney Company would attempt to exit politics and ideology going forward.

Specifically, Chapek said:

“When people come to a Disney park they don’t walk in with their political views on their sleeves. People don’t come to Disney to get political points of view, either from the left or the right. Disney is a source of positivity in the world, no matter your sex, race, or politics. That’s a core focus for me.

bob chapek onstage

We aren’t exactly sure what this means, but it is in sharp contrast with how the company has acted in the last few months.  It is important to note that Disney is engaged in an initiative that further promotes diversity and representation in all of its Parks and films, something that some fans may feel is political in nature anyway. However, to most, the prospect of improved inclusivity and diversity is an incredibly welcome one that we can’t wait to see more of in Disney Parks, movies, music, and television.

Perhaps one of the biggest moves in Disney history is also part of this initiative, with Disney completely retheming its iconic Splash Mountain attraction at both Disneyland and Walt Disney World.

An official poster announcing Tiana's Bayou Adventure, opening late 2024.

While Splash Mountain is a very iconic and beloved attraction and has become one of the most recognizable rides in the world, the basis for the ride does come from a film that Disney has done its best to hide. Disney’s Song of the South (1946) is a film that many have deemed racist for its depictions of the Reconstruction-era American South.

The film has been effectively erased from Disney’s ever-expanding catalog of animated films, though with enough digging, you are sure to find it online. While slightly sad, we at Inside the Magic couldn’t be more excited for the new ride, now called “Tiana’s Bayou Adventure,” which will be opening in 2024. 

Splash Retheme

We can apparently expect a lot more information about this retheme at Disney’s upcoming D23 Expo, which takes place in September.

Conservative Disney Cast Members Ask For Disney to Be Politically Neutral

In recent weeks, Disney has been struggling when it comes to its image with both Guests and Cast Members. Many are upset with the company and its handling of Florida’s Parental Rights in Education Bill. Many felt that Disney’s condemnation of the legislation came too late and didn’t say anything of substance. Cast Members were so disappointed in Disney that they planned a number of walkouts in protest. Disney, and CEO Bob Chapek, have tried to make things right in the eyes of those Cast Members, but nothing seems to be working.

However, there is another group of Cast Members who have different feelings on the matter. Those Cast Members believe that Disney should not say anything more on the bill. More than that, they feel that Disney should remain politically neutral. They have remained relatively quiet about their feelings for fear of reprisals and being considered “villains” to those who do not support the bill.

Pixar Walkout

Those Cast Members have created a public petition, asking Disney to stay neutral when it comes to political matters. They noted that, several months ago, Disney sent a survey to Cast Members, asking if they felt accepted. The petition states that a number of more conservative Cast Members did not feel comfortable answering the questions. They believe that Disney leans more progressive and, if they answered the questions, they would be targeted and potentially lose their jobs.

The petition asks that Disney should not “be a vehicle for one demographic’s activism.” They feel that the current environment within the company is one of fear for those that do not lean along more progressive lines.

Bob Chapek has not commented on the current petition. He has, however, been repeatedly letting LGBTQ+ Cast Members know that he stands with them as an ally and will ensure that the company fights harder to protect them. He also announced that Disney has paused all political donations in Florida. Unfortunately for Chapek, Cast Members and Guests do not seem to be the only ones upset with him. The Florida Democratic Party has announced that a gala they had planned to hold at the Walt Disney World Resort has been canceled and will be held elsewhere.

You can read the entire petition below:

As employees of the Walt Disney Company, we believe in the dignity of all people. This is why we do what we do. We write stories. We make costumes. We act in parades. We run cruises. We stream movies. We make magic. We do this because our work contributes to a fountain of wonder that inspires joy, awe, and delight in guests and audiences of all ages. We are proud employees of the Walt Disney Company. We love our jobs because we get to share the wonder of life and human experience with millions of people worldwide.

However, over the last few years, one group of cast members has become invisible within the company. The Walt Disney Company has come to be an increasingly uncomfortable place to work for those of us whose political and religious views are not explicitly progressive. We watch quietly as our beliefs come under attack from our own employer, and we frequently see those who share our opinions condemned as villains by our own leadership.

The company’s evolving response to the so-called “Don’t Say Gay” legislation in Florida has left many of us wondering what place we have in a company actively promoting a political agenda so far removed from our own. TWDC leadership frequently communicates its commitment to creating an inclusive workplace where cast members feel comfortable sharing their perspectives and being their authentic selves at work. That is not our workplace experience.

Over the last few weeks, we have watched as our leadership has expressed their condemnation for laws and policies we support. We have watched as our colleagues, convinced that no one in the company could possibly disagree with them, grow increasingly aggressive in their demands. They insist that TWDC take a strong stance on not only this issue but other legislation and openly advocate for the punishment of employees who disagree with them.

An internal poll within the company went out a few months ago asking us if we felt accepted in the company. Many of us didn’t complete it because the nature of the questions made us worry that the results of the poll could be used to target us for quietly holding a position that runs against the progressive orthodoxy that Disney seems to promote. TWDC has fostered an environment of fear that any employee who does not toe the line will be exposed and dismissed.

Much has been made of our internal efforts to Reimagine Tomorrow, but as much as diversity and inclusion are promoted, the tomorrow being reimagined doesn’t seem to have much room for religious or political conservatives within the company. Left-leaning cast members are free to promote their agenda and organize on company time using company resources. They call their fellow employees “bigots” and pressure TWDC to use corporate influence to further their left-wing legislative goals.

Meanwhile, those of us who don’t align with this vision keep our heads down and do our work without bringing our personal beliefs into the workplace. We’ve done this without complaint because we don’t want to rock the boat, but the boat is being rocked, and our leadership seems compelled to reward those who are rocking it.

Employees who want TWDC to make left-wing political statements are encouraged, while those of us who want the company to remain neutral can say so only in a whisper out of fear of professional retaliation. The company we love seems to think we don’t exist or don’t belong here. This politicization of our corporate culture is damaging morale and causing many of us to feel our days with TWDC might be numbered.

Furthermore, as this politicization makes its way into our content and public messaging, our more conservative customers will feel similarly unwanted. You can only preach at or vilify your audience for so long before they decide to spend their money elsewhere.

Working for The Walt Disney Company is a dream come true. We love being part of creating the magic that so many people around the world enjoy. Our storytelling is second to none. It resonates with people from all walks of life across the political spectrum. Our parks are the source of joy and inspiration that Walt hoped they would become. Every year, millions of guests escape an increasingly divided world to a place where they can relive fond memories of the past and savor the challenge and promise of the future. They do this alongside thousands of other guests that might not have anything in common with them other than a shared love of Disney.

The unique brand of family entertainment that Disney is known for is an objective good in this dark world. It brings people together and provides cultural touchpoints that even the worst enemies can unite over. At the height of COVID lockdowns in the Summer of 2020 when the country was fiercely divided over a range of issues, Hamilton provided us something to collectively celebrate. At the end of an incredibly contentious election year, The Mandalorian was there to soothe a weary nation with non-political entertainment we could all enjoy no matter who you voted for. When Disney takes sides in political debates, they deprive the world of a shared love we all have in common. TWDC is uniquely situated to provide experiences and entertainment that can bridge our national divide and bring us all together.

CEO, Bob Chapek had the right idea in his original statement that he has since walked back. In Chapek’s own words, “As we have seen time and again, corporate statements do very little to change outcomes or minds. … Instead, they are often weaponized by one side or the other to further divide and inflame.” Disney is far more important and impactful to the world by avoiding politics than it will ever be by embracing a political agenda. By focusing on entertainment that inspires us with stories of universal appeal, we are doing good in the world.

Disney shouldn’t be a vehicle for one demographic’s political activism. It’s so much bigger and more important than that. More than ever, the world needs things that we can unite around. That’s the most valuable role The Walt Disney Company could play in the world at this time. It’s a role we’ve played for nearly a century, and it would be a shame to throw all of that away in the face of left-wing political pressure. Please don’t let Disney become just another thing we divide over.

Disney to Pause ALL Political Contributions In Florida

For weeks, the Walt Disney Company has been battling extreme discontent and anger within its ranks. Thousands of Cast Members felt like Disney did not have their backs when it remained silent on the passing of Florida’s Parental Rights in Education Bill. The bill would prohibit educators from talking about things like gender identity and sexual orientation in kindergarten through third-grade classrooms. Critics have dubbed the bill the “Don’t Say Gay” bill and worry that it would target the LGBTQ+ community.

After mounting pressure, Disney made a statement on the bill, but it didn’t hit the mark. Many felt that it didn’t say anything. After that, Disney CEO Bob Chapek sent an email to staff saying that he stood with LGBTQ+ Cast Members. However, he did not condemn the bill, and the email only further upset already let-down Cast Members. Then, Chapek made a firmer statement and denounced the bill at the Annual Shareholders Meeting. He also said that he would be meeting with Florida Governor Ron DeSantis.

DeSantis said that a meeting with Chapek had not been scheduled. A spokesperson for the Governor said that his position on the bill had not changed. DeSantis then accused Disney of being “woke” and called the company put for its business dealings with China.

It now seems like Bob Chapek has had enough of the Governor and the controversial bill. On March 11, Chapek announced that Disney would be pausing all political donations to Florida politicians.

And in a move rarely seen in corporate America, Chapek emailed all staff, apologizing for his prior actions. The email, which was shared with The Hollywood Reporter, said:

To my fellow colleagues, but especially our LGBTQ+ community,

Thank you to all who have reached out to me sharing your pain, frustration and sadness over the company’s response to the Florida “Don’t Say Gay” bill. Speaking to you, reading your messages, and meeting with you have helped me better understand how painful our silence was. It is clear that this is not just an issue about a bill in Florida, but instead yet another challenge to basic human rights. You needed me to be a stronger ally in the fight for equal rights and I let you down. I am sorry.

Our employees see the power of this great company as an opportunity to do good. I agree. Yes, we need to use our influence to promote that good by telling inclusive stories, but also by standing up for the rights of all.

Starting immediately, we are increasing our support for advocacy groups to combat similar legislation in other states. We are hard at work creating a new framework for our political giving that will ensure our advocacy better reflects our values. And today, we are pausing all political donations in the state of Florida pending this review. But, I know there is so much more work to be done. I am committed to this work and to you all, and will continue to engage with the LGBTQ+ community so that I can become a better ally. You will hear more about our progress in the coming weeks.

I truly believe we are an infinitely better and stronger company because of our LGBTQ+ community. I missed the mark in this case but am an ally you can count on—and I will be an outspoken champion for the protections, visibility, and opportunity you deserve.

Bob

Prior to this memo, the Disney CEO had repeatedly said that the best thing Disney could do was continue to create inclusive content. However, now the company will be taking a more active role in protecting the rights of its Cast Members. Chapek admitted that he “missed the mark” but wants his staff to know that he is an ally to them and will be working hard to prove that.

Bob Chapek

During the Shareholders Meeting, Chapek said that the company would be donating $5 million to the Human Rights Campaign. The HRC rejected that offer and said that Disney needed to do more to fight for some of its most vulnerable Cast Members. It looks like Chapek took that message to heart and is now making a more concerted effort to fight for those who make Disney the admired company that it is.