Disney Store Returns to Fans Across North America After a Nearly Seven-Year Hiatus

The Disney Store has finally returned to Disney fans across North America following a nearly seven-year hiatus.

For North American Disney fans who love everything about Disney, Disney stories, Disney films, characters, colors, merchandise, and the like, September 15, 2021, became a dreaded date.

disney store

By mid-September 2021, most Disney Stores across the continent were closed, per an announcement from Disney in March 2020.

Only 25 stores were reported to have made the cut–that is, to have remained as they were–for the time being. Even the original Disney Store, located in Glendale, California, isn’t safe from the clearing out of the fan-favorite Disney-themed locations and was among the dozens of casualties once the hammer fell and the majority of Disney’s beloved retail chain stores were gone.

Disney Store - Glendale - D23

But even before Disney began scrapping Disney Stores in North America, The Walt Disney Company–under Bob Iger’s administration–made the online version of the store, DisneyStore.com, a thing of the past, replacing it with a rebranding and calling Disney’s online store shopDisney.com.

In March 2020, when Disney announced it would be closing at least 60 of its retail stores in North America, the company said it would be focusing its time, attention, and energy on the online retail site, but for many fans who looked at brick-and-mortar Disney Store locations as their escape between Disney Parks pilgrimages, the news was hard to hear.

Earlier this month, Disney announced yet another change, which went into effect overnight on Tuesday.

Disney fans were surprised–and many were thrilled–to go online on Wednesday morning and find that shopDisney.com, which has been in place since 2017, had been rebranded to DisneyStore.com.

shopdisney.com changes to

Overnight, as the transformation took place, Mickey was already on the site, teasing a new “magic” coming “in just a few hours” and redirecting fans to DisneyStore.com when they typed “shopDisney.com” in the search bar.

mickey mouse disneystore.com

Beginning on Wednesday, shopDisney.com is no more, but in case you forget, don’t worry. Thanks to pixie dust and the modern marvels of technology–you’ll be directed to DisneyStore.com!

New Winnie The Pooh Wishables

The newest Wishables collection is inspired by the Many Adventures of Winnie the Pooh attraction at both Disneyland Park and Magic Kingdom Park. The collection features Pooh Bear with his friends Tigger and Rabbit, a Heffalump and a pot of honey!

You can pick up Tigger on his own, or pick up a “blind bag” with one of the other four plush and be surprised to find out which one it is when you open up the bag. You can find the newest Wishables at your favorite Disney Park or on shopDisney today.

Start Planning Your Disney Vacation Today!

Disney Store Coming to Select Targets

The magic of Disney is coming to Target.

Walt Disney Company and Target announced Sunday that they are teaming up and unveiled plans to open 25 Disney stores inside of Target stores.

The first “shop-in-shop” locations will open Oct. 4 and are spread out at Target locations across the country. A new Disney-focused digital experience launched Sunday at Target.com/Disneystore.

“Our fans are always telling us that they want more Disney,” said Bob Chapek, chairman of Disney Parks, Experiences and Products, during a call with reporters. “We believe that by extending our Disney footprint to Target stores we’re going to be able to give our guests that opportunity.”

Another 40 locations are expected to open by October 2020.

The Disney shops will be an average of 750 square feet and located near Target’s kids clothing and toy departments. The in-store shops will have more than 450 items, including more than 100 products previously only available at Disney retail locations. 

“We know there’s a very strong overlap between both Disney fans and Target shoppers so we’re looking forward to reaching Disney fans when and where they want to shop,” Target CEO Brian Cornell said. “It’s an opportunity for us to bring our brands together and delight our guests for years to come.”

In addition to Star Wars and Disney Princess items, shops will carry a variety of merchandise featuring Marvel, Disney Junior characters, classic Disney plush, apparel, home and holiday-specific products. The mini-stores will offer “a welcoming and engaging shopping experience for the entire family, with music, interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips,” the companies said in a joint statement.