Report Says Bob Iger Thinks Appointment of Chapek Was One of His “Worst Business Decisions”

In early 2020, Disney CEO Bob Iger shocked and saddened Disney fans worldwide when he publicly announced that he would be stepping down from his CEO, effective immediately. Iger said that he would be stepping into the role of Executive Chairman and Bob Chapek would become CEO — with the two men working together for a smooth transition. Unfortunately, that smooth transition never happened, and the two men reportedly had a falling out and now barely speak. Iger has maintained his popularity with Disney fans — many of whom beg him to come back — while Chapek has struggled to find his footing, with petitions even circulating calling for his termination.

The Walt Disney Company CEO, Robert Iger arrives for the World premiere of Marvel Studios’ “Avengers: Endgame” at the Los Angeles Convention Center on April 22, 2019 in Los Angeles. (Photo by VALERIE MACON / AFP) (Photo credit should read VALERIE MACON/AFP via Getty Images)

Now, in a bombshell new report from Business Insider, we are learning just how tumultuous Iger’s time working with Chapek was and how much he seems to regret the decision to name Chapek as his replacement. Per Business Insider:

Bob Iger thought he would spend his final year as Disney’s CEO on a global goodbye tour, bidding a personal adieu to the dignitaries and employees who helped create Shanghai Disney and theme parks from Tokyo to Paris. 

Instead, according to several Disney sources and others familiar with Iger’s thinking, the executive spent 2020 and 2021 watching COVID-19 devastate the company he had led for 15 years — and regretting what he has called one of his worst business decisions: the selection of Bob Chapek as his successor.  

According to insiders, Iger made an agreement with the Board of Directors that he would help guide Chapek as the company dealt with the COVID-19 pandemic and as Chapek figured out his own direction as CEO. Sadly, things didn’t go that way and Chapek made a series of decisions that Iger did not agree with and, to Iger’s surprise, Disney’s Board stood behind the new CEO.

Bob Iger and Mickey Mouse

Since becoming CEO, Chapek has made a series of decisions that have not gone over well with Disney fans and Disney shareholders. Not only did Chapek get into a public spat with Marvel star Scarlett Johansson, but he also fumbled the company’s response to Florida’s controversial Parental Rights in Education bill. Most recently, Chapek abruptly fired Disney’s Head of General Content — Peter Rice. Many felt that Rice directly threatened Chapek’s role as CEO.

Bob Chapek

None of those sat well with Iger, and he has not been quiet with those he knows about his feelings. According to Business Insider:

While morale is described as terrible among many content-side executives, Wall Street is giving Chapek the benefit of the doubt for now, counting on a rebound at the company’s parks, where margins are expanding thanks to big price hikes. After hitting an all-time high of over $200 in March 2021, Disney’s share price has fallen 41% year-to-date.

Iger meanwhile has continued to voice his regrets. He has said he did not know that Chapek was such a “novice” when it came to handling complex issues like talent management and political battles, and that Chapek was arrogant and uninterested in other people’s opinions, said the former Disney exec. Chapek defenders say he has made bold moves in restructuring Disney and led huge capital spending projects at the parks. A Disney spokesman declined comment. 

“For many of us who are deeply loyal to him,” Iger’s choice of Chapek was “confusing,” this person said. “No one expected it to fall apart this fast.”

Even though Iger is no longer a part of Disney and his relationship with Bob Chapek is non-existent, friends say that the former Disney executive is “still rooting for Disney to win.”

Bob Chapek and Bob Iger’s “Tense” Falling Out

As the Walt Disney Company and Parks find themselves surrounded by seemingly endless controversy, CEO Bob Chapek maintains the helm of the ship, either successfully making it through the treacherous waves of backlash or going down with the ship.

If you have visited the Disney Parks and Resorts in the last few years or been a part of the Disney community in general you will surely know the name, Bob Chapek. Chapek serves as the company’s current CEO, taking over Bob Iger’s multi-decade tenure in early 2020, perhaps the worst time to take over one o the largest corporations in the world.

The exchange of power between Iger and Chapek was swift and came as a bit of a surprise, especially since Bob Chapek ended his position with the company earlier than expected. Now, as reported by CNBC, the relationship between Chapek and Iger is strained after the two had a falling out.

Of course, some of this can be attributed to the ongoing COVID-19 pandemic and the difficulties it caused. Normal times would have most likely allowed Iger and Chapek to work more closely. Iger and Chapek seemed to be ready for the difficult challenge of dealing with a global pandemic together. Back in 2020 during the Walt Disney Company’s Annual Shareholder meeting, Iger said “I can’t think of a better person to succeed me in this role”. Chapek returned the same optimistic view of the future.

disneyland park gates closed

One month after these positive comments, then-New York Times columnist Ben Smith published a story after reaching Iger by email where Iger told Smith he would stick around to help run the company, saying “A crisis of this magnitude, and its impact on Disney would necessarily result in my actively helping Bob [Chapek] and the company contend with it, particularly since I ran the company for 15 years!”

Allegedly Chapek was furious when he saw the story and comments. He had not expressed a need or desire for extra help and had not asked for any. At this point, Iger had postponed his retirement as Disney CEO three times already and Chapek felt he was essentially doing it again.

Although a joint effort in running a company during a pandemic would certainly help, “the two executives barely spoke to each other” after this. Apparently, Chapek has a small circle of close confidants with whom he makes and discusses major decisions including longtime right-hand man Kareem Daniel, chief of staff Arthur Bochner, and, to some degree, Chief Financial Officer Christine McCarthy, whom Iger promoted to the role in 2015, according to people familiar with the situation.

Former CEO Bob Iger was not so lucky as to be included in this circle. Back in December, Iger threw a little “going away” type of party, inviting over 50 people to his Brentwood home in suburban Los Angeles. Iger spoke about and discussed his time at the company among other matters. Also in attendance was Chapek, but according to sources, there was little interaction between the two men during the event.

Bob Iger (left) and Bob Chapek (right) at Galaxy's Edge

Guests, including veteran Disney executives and television talents such as broadcasters Robin Roberts, David Muir, and Al Michaels were in attendance with Iger and Chapek reportedly sitting at opposite tables. Chapek sat near several of his direct reports, including Daniel. Iger sat next to film director and mogul Steven Spielberg. While Iger spent about 10 minutes publicly praising former colleagues, he barely mentioned Chapek, said the people.

“It was extremely awkward,” said one of the guests, asking to remain anonymous. “The tension was palpable.” According to CNBC, both Iger and Chapek declined to comment on their relationship with each other.

Bob Iger had an accomplished time at the company and any replacement was surely going to have a difficult time replacing him. Iger was beloved by Hollywood and highly respected as a CEO, both by higher-ups and the Disney community in general. Leading the company during the acquisition of Pixar, Marvel and Lucasfilm also helped solidify Iger as the leader Disney needed at the time.

Chapek, meanwhile, has a harder exterior and at times, according to colleagues, struggles with emotional intelligence — which happens to be Iger’s strength.

disney ceo chapek

Iger Responds to Rumors of His Disney Return

Former Walt Disney Company Chief Executive Officer, Bob Iger, recently said goodbye to his long-time run with the company at the end of 2021. Rumors among the Disney fandom have hoped for Iger’s return but these are now squashed with a recent interview where Iger confirmed the rumors were “ridiculous.”

The Walt Disney Company CEO, Robert Iger arrives for the World premiere of Marvel Studios’ “Avengers: Endgame” at the Los Angeles Convention Center on April 22, 2019 in Los Angeles. (Photo by VALERIE MACON / AFP) (Photo credit should read VALERIE MACON/AFP via Getty Images)

Iger passed on the Chief Executive Officer reins to Bob Chapek in February 2020 but made his official exit from the company on December 31, 2021. The current CEO, Bob Chapek, hasn’t had the greatest of reputations as Iger left big shoes to fill.

While Chapek has had to endure the uphill battle the COVID-19 pandemic has brought to the company, he has turned some Disney fans’ favorites into negatives such as the complimentary FastPass service into the money-making Disney Genie+ and Lightning Lane service. He has also taken away small, but important Disney Resort Guest experiences, such as Disney’s Magical Express and complimentary MagicBands.

But, no two CEOs are the same. And while Disney fans petitioned to fire Bob Chapek, their hopes were that Bob Iger would stay on to continue his positive work with Disney. Well, Iger sat down with New York Times for an interview, squashing any hope of that dream becoming a reality.

Bob Iger’s recent retirement from Disney was discussed among many other things with New York Times interviewer, Kara Swisher, just three weeks into his retirement. A full podcast and transcript are available via NY Times with the comments about return as Disney’s CEO below.

The NY Times interviewer, Kara Swisher mentions to Bob Iger, “There are rumors that you could become Disney’s C.E.O. again.” Iger’s response is, “Well, that’s ridiculous.” With that Swisher says, “Ridiculous.” Iger adds, “I was C.E.O. for a long time. You can’t go home again. I’m gone.” Swisher replies, “Really? It’s happened before. Starbucks?” Iger continues with, “I gave my I.D. up, my name tag up”… “My office, my email address— it’s all gone.” Swisher adds, “Right, and all the headaches that come with it. Would you want to be C.E.O. of any other company? Would you think about doing that?” Iger solidifies his lack of interest in running a company with, “No. I think if I wanted to run a company, I’d still be running Disney. No. No, I did that.”

Bob Iger Transcript

Well, there you have it Disney fans. Confirmation that any rumors of Bob Iger’s return are completely off the table. Iger has noted in previous interviews that he is “excited about life after Disney“, and honestly we can’t blame him and thank him for all he did for the company during his tenure!

Disney’s Bob Iger is in his final days with The Walt Disney Company

The former CEO has a huge fan following with many Disney fans missing his great leadership. With his final days in the company, Iger shares his gratitude for what makes him so proud of Disney.

When Bob Iger passed on the Chief Executive Officer reins to Bob Chapek in February 2020, no one knew COVID-19 was lurking in the shadows ready to rock the Disney company (and the world!) with closures. While the new Disney CEO, Bob Chapek stepped in at such a crazy time, his reputation hasn’t been one that could ever be compared to Bob Iger’s.

Even though fans have been recently hoping Iger makes a return to the Walt Disney Company, it’s no surprise that Iger is ready for his years with Disney to come to an end as of December 31, 2021, which he shared during a recent video interview.

Bob Iger

Now, with the New Year upon us, Iger visited Walt Disney World Resort and took to Twitter to express his gratitude toward what makes him so proud of Disney. That’s right, the Cast Members.

@RobertIger tweeted: “Just spent 3 days @WaltDisneyWorld & was reminded (yet again) what makes me so proud of @disney…our Cast Members! Thanks for taking care of me all these years. Thanks for your talent, your commitment & the gratitude you expressed. I am deeply grateful to all of you!”

He’s so right, and it’s so incredible to see Iger focus on thanking the Cast Members as he ends his tenure with The Walt Disney Company.

Upon Iger’s Departure, Disney Suffering From “Crisis of Confidence”

Via DisDining.com

When Bob Iger announced that he would be stepping down as CEO of The Walt Disney Company, he promised that there would be a smooth transition as Bob Chapek took over the role. Well, one pandemic, thousands of layoffs, multiple theme park shutdowns, Cast Member strikes, and multiple lawsuits, the past nearly two years have been anything but smooth.

The Walt Disney Company CEO, Robert Iger arrives for the World premiere of Marvel Studios’ “Avengers: Endgame” at the Los Angeles Convention Center on April 22, 2019 in Los Angeles. (Photo by VALERIE MACON / AFP) (Photo credit should read VALERIE MACON/AFP via Getty Images)

Unfortunately, company executives and shareholders are seeing that things are quite rocky and are leaving and selling their shares to get out. According to a new report from Bloomberg, company stocks have tumbled 16% this year, and the investment company Morgan Stanley says that Disney is suffering from a “crisis of confidence.”

Per Bloomberg:

Wall Street, meanwhile, is growing skeptical that the company’s flagship streaming service, Disney+, will hit Chapek’s target of as many as 260 million subscribers in 2024. Disney shares are down about 16% this year, heading toward their worst annual performance since 2008. Morgan Stanley said the stock is suffering from a “crisis of confidence.”

“The biggest problem that Disney is facing is Disney+ right now,” said Porter Bibb, a veteran media investor. “It’s not a profit segment. It’s kind of stalling in terms of subscribers. And it’s a question mark whether you can put a supremely popular and winning streamer together with comic book characters that keep getting recycled over and over again…

Bill Smead, a Phoenix-based money manager who has owned Disney stock for 20 years, recently sold all of his 191,747 shares. He thinks Chapek will have a tough time delivering the kind of returns Iger did. 

“You never want to be the coach who follows John Wooden,” Smead said, referring to the UCLA basketball legend.

Bob Iger Bob Chapek galaxy's edge

While Disney+ subscription numbers have not climbed as high as the company would have liked, they are still banking on drawing more people in as they add more original programming on the Disney, Marvel, and Lucasfilm ends. Disney recently announced at a shareholder meeting that between Disney+, ESPN+, and Hulu, the company has approximately 180 million subscribers.

Bob Iger’s last day at The Walt Disney Company is December 31, 2o21, and 2022 will mark the first time that Chapek will take the reins on his own, so it remains to be seen whether he can bring back the confidence that the Disney name once instilled in the stock market and shareholders.