Nearly two years ago, now ex-Disney CEO Bob Chapek spoke out against Florida’s Parental Rights in Education bill. The bill was championed by Florida Governor Ron DeSantis. Shortly after Chapek spoke out against the bill, Governor DeSantis began his crusade against the House of Mouse.
Mr. DeSantis and the Republican-led state legislature quickly dissolved the Reedy Creek Improvement District, which stripped Disney of its right to self-govern. They then voted to move Disney’s monorail system under state inspection control. The Governor appointed his own loyalists to lead the district formerly known as Reedy Creek. That new board is now having its own issues with the company.
After more than a year of dealing with the Governor, Disney officially filed a lawsuit against DeSantis. The company claimed that Mr. DeSantis had violated its First Amendment rights to free speech when he targeted them. Disney claimed that the governor had waged a campaign of retaliation against them, simply because they said something that he did not like.
Now, a judge has sided with the controversial Governor. Disney’s case against Ron DeSantis has officially been dismissed.
District Judge Allen Winsor said that Disney did not have a claim of retaliation because the laws DeSantis created that targeted the company are “facially constitutional.”
DeSantis’ lawyer had made that claim earlier when asking the judge to dismiss the case. The governor’s legal team said that it “didn’t matter” if DeSantis punished Disney, because the laws he passed looked constitutional. Because the laws appeared constitutional at face value, it doesn’t matter if it was created for a retaliatory reason.
The judge also determined that Governor DeSantis had every right to dissolve Reedy Creek and then appoint a board of his own loyalists.
Disney, however, highly disagreed with the judge’s ruling. Shortly after the ruling, a Disney spokesperson released a short statement:
“This is an important case with serious implications for the rule of law, and it will not end here. If left unchallenged, this would set a dangerous precedent and give license to states to weaponize their official powers to punish the expression of political viewpoints they disagree with.”
Disney has not said yet if it plans to appeal the judge’s ruling, but its statement appears to indicate such a move.
The ruling is relatively surprising, considering that Governor DeSantis admitted multiple times to going after Disney because they spoke out against him. He even admitted to retaliation in his new book. Many constitutional law experts said that Disney had a very strong case.
It’s already been a very busy week for Florida Governor Ron DeSantis.
On Monday, DeSantis announced his picks for new members who will serve on the board for the new-and-improved version of the Reedy Creek Improvement District, now called the Central Florida Tourism Oversight District, thanks to a new provision that was first introduced by Florida lawmakers in early February 2023 during a special session. The new law gives DeSantis exclusive control over deciding who serves on the board.
The next day, the 44-year-old governor’s new memoir, titled, The Courage to be Free: Florida’s Blueprint for American Revival was released by HarperCollins Publishers. And while the questions about when/whether DeSantis will announce his 2024 Presidential bid are not answered in the new book, the memoir does give readers some insight into what was actually taking place behind the scenes as the battle brewed between Disney and the Florida government following the passing of the Parental Rights in Education bill in March 2022.
In a chapter of his new book, DeSantis talks about Disney’s then-CEO Bob Chapek, who he says reached out to him and complained about the “pressure” he faced related to the so-called “Don’t Say Gay” debacle. DeSantis recounts the conversation, saying, “As the controversy over the Parental Rights in Education bill was coming to a head, Chapek called me; he did not want Disney to get involved, but he was getting a lot of pressure to weigh in against the bill.”
DeSantis writes that Chapek said being pressured wasn’t new, but that “this time [was] different” and that he hadn’t “seen anything like this before.”
Last spring, Chapek told shareholders that he had spoken with Florida’s governor on March 9, urging him not to sign House Bill 1557, which was designed to keep public school teachers of Kindergarten through third grade students from using curriculum time to teach about gender identity and sexuality. Opponents of the bill referred to it as the “Don’t Say Gay bill,” even though no part of the bill’s language restricts teachers from saying the word gay. Further, the bill doesn’t restrict teachers in any grade from answering questions or speaking informally with students about those sensitive topics.
“I called Gov. DeSantis this morning to express our disappointment and concern that if the legislation becomes law, it could be used to unfairly target gay, lesbian, non-binary, and transgender kids and families,” Chapek said to Disney’s shareholders.
The New York Post reported that Chapek was hesitant to get Disney involved in Florida politics in the months leading up the passing of the passing of the new legislation, but he said he was pressured by some within The Walt Disney Company, as well as by Democrats nationwide, to finally take a stand against the proposed legislation.
But DeSantis says he warned Chapek, saying that if the Mouse House did get involved in Florida’s legislation, “People like me will say, ‘Gee, how come Disney has never said anything about China, where they make a fortune?’”
In his memoir, DeSantis says that he told Chapek that if Disney stayed out of the political scene brought about by opponents of the bill, the Company would likely face 48 hours of outrage once the bill was signed into law. “[And] when I sign it, you will get another 48 hours of outrage, mostly online,” DeSantis said. “Then there will be some new outrage that the woke mob will focus on, and people will forget about this issue, especially considering the outrage is directed at a political-media narrative, not the actual text of the legislation itself.”
DeSantis says in his book that Disney and Bob Chapek “ultimately caved to leftist media and activist pressure and pressed the false narrative against the bill.”
But despite the almost-prophetic warning to Chapek, the Florida governor writes that he was surprised when Disney took steps to “escalate the battle” against the new law, as the company vowed to support those who would work to see the law repealed. It was after Disney’s public statement, denoucning the signing of the bill into law, that DeSantis began to speak publicly about how Disney’s “woke” political activism could lead him to rethink the company’s special tax district in Florida–the Reedy Creek Improvement District.
“Behind the scenes, I was not, as a father of children ages five, four, and two, comfortable with the continuation of Disney’s special arrangement,” DeSantis wrote in his memoir about Reedy Creek. “While the Walt Disney Company and its executives had a right to indulge in woke activism, Florida did not have to place the company on a pedestal while they did so—especially when the company’s activism impacted the rights of parents and the well-being of children.”
DeSantis goes on to say that he was surprised again when–as Florida began to make good on its talk about removing Disney’s special status in the state–left-wing voices and entities began to side with a big corporation–one of the biggest in the country.
“Even though Democrats often rail about the nefarious power exerted over politics by large corporations, and supposedly oppose special carveouts for big companies, they all dutifully lined up in support of keeping Disney’s special self-governing status,” DeSantis writes.
The lesson of the Disney saga, according to DeSantis, is that in an environment of “woke capital” where large companies employ their influence to advance left-wing political agendas, “old-guard corporate Republicanism is not up to the task at hand.”
DeSantis’ book aims to showcase his governing thesis that fighting for conservative principles paid off for Florida and could benefit other states and even the whole country. As a rumored 2024 presidential hopeful, DeSantis has led former President Donald Trump in a few early primary polls. He has not announced whether he will run.
Bob Chapek was removed from his post at Disney in November 2022 and replaced by veteran CEO Bob Iger. During a town hall meeting with Cast Members in November, Iger said to Disney Company employees, “Do I like the company being embroiled in controversy? Of course not. It can be distracting, and it can have a negative impact on the company. And to the extent that I can work to kind of quiet things down, I’m going to do that,” signaling his understanding about the importance of keeping the company out of the politics in Florida–and anywhere else for that matter.
Time will tell if Iger will keep to that commitment and whether the relationship between Disney and the State of Florida can be mended.
For nearly three years, Disney fans had almost nothing positive to say about now-fired CEO Bob Chapek. Guests were not happy with Chapek prioritizing profits over everything else. During that time, nearly everything seemed to go downhill at Disney theme parks, including food quality, merchandise quality, cleanliness of the Parks, and functionality of attractions. At the same time, prices for everything from hotels to food and Park tickets continued to climb and reach all-time highs.
Disney Parks were not the only part of The Walt Disney Company that suffered under Chapek’s tenure. Chapek was also unable to secure the release of major films in the world’s second-largest market — China. One of Disney’s biggest moneymakers is the Marvel Cinematic Universe, with the films bringing in more than $26 billion in 2022 alone. However, Disney lost out on billions more because those films did not release in China.
The last Marvel movie released in China was Avengers: Endgame, which came out in 2019 — admittedly while Bob Iger was CEO. During Chapek’s tenure, a number of other Marvel films were released, but missed the Chinese market — Black Widow, Shang-Chi and the Legend of the Ten Rings, Eternals, Spider-Man: No Way Home, Doctor Strange In the Multiverse of Madness, Thor: Love & Thunder, and Black Panther: Wakanda Forever.
Now, it appears that Bob Iger has been able to make another massive move — re-securing Marvel Studios releases in China. According to The Hollywood Reporter, Beijing has lifted its ban on Marvel films and will be showing Black Panther: Wakanda Forever — which premiered worldwide in early November — and Ant-Man and the Wasp: Quantumania.
Black Panther 2, which released across the rest of the world in November, will unfurl in China on Feb. 7, followed by Ant-Man 3 on Feb. 17, day-and-date with North America.
Marvel shared the surprise news Tuesday over its official Chinese social media accounts. The two titles will be the very first movies of Marvel’s Phase 4 to screen in China, as the last approved theatrical releases from the studio were Spider-Man: Far From Home and Avengers: Endgame, way back in early/mid-2019. They also will test how the drought of MCU movies over the preceding years has affected fan sentiment around the franchise.
Unfortunately, we do not know how long the ban will be lifted or why Chinese censors banned the films in the first place. Chinese officials have never confirmed what issues they had with the films, which has led to widespread speculation. A couple of the films had brief LGBTQ+ moments, and one — Eternals — was directed by a Chinese woman who was openly critical of the Chinese government.
Marvel films are not the only Disney movies that have been banned recently in Chinese theaters. Lightyear was also unable to air in the country, presumably because of the LGBTQ+ couple featured in the film. Things between Disney and China began to move in a positive direction when China agreed to air the highly-anticipated film, Avatar: The Way of Water, in mid-December.
The former Disney CEO Bob Chapek is out, and Bob Iger has returned to take charge of The Walt Disney Company as the new/returning CEO of the business. Iger’s Chief Executive Officer predecessor, Michael Eisner, has taken to social media to reveal his honest thoughts on The Walt Disney Company.
With Disney CEO Bob Iger back, there is a strong sense of optimism returning to Disney fans and Cast Members that had slowly been diminishing during Chapek’s time in office.
While Iger has already diagnosed Disney’s issue as the company was losing its “soul” under Chapek, now the well-liked former Disney CEO, Michael Eisner, is speaking up.
@Michael_Eisner took to social media to share, “The Walt Disney Company has suffered in recent years. This is a good time for us to remember the words of Walt Disney who said, “Everybody falls down. Getting back up is how you learn to walk.”
The tweet comes a few days after Eisner tweeted a welcomed return for Bob Iger. The first tweet caused a slew of Disney fans begging for Eisner to join Iger… to become the Walt and Roy Disney duo that the company so desperately needs right now.
Why is it important to listen to what Eisner has to say? Michael Eisner was with The Walt Disney Company as CEO from September 1984 to September 2005. The duration of Eisner’s career still upholds his strong reputation among Disney fans and stockholders.
Much of what Bob Chapek dissolved was actually what Michael Eisner fought to establish for the company, particularly in the Disney Guest experience platform.
Eisner is credited with the complimentary FastPass+ system (now the upcharge Disney Genie+ service), Disney’s Magical Express complimentary airport transportation (now completely gone), and much more.
Eisner was also credited for his hand in additions to the Disney Parks platform, including MGM Studios (now Disney’s Hollywood Studios) at Walt Disney World Resort, Disney’s California Adventure Park at Disneyland Resort, Typhoon Lagoon Water Park at Disney World, and more.
Unlike Bob Chapek’s run as Disney CEO, both Michael Eisner and Bob Iger have continued to be well-liked and well-respected for their contributions to The Walt Disney Company.
With Eisner tweeting his support for the Disney company as it gets back on its feet, the tweet is once again sending Disney fans hoping and dreaming that Eisner will return to join the company.
While neither Bob Iger nor Michael Eisner have said anything further about the possible CEO duo working for the company jointly again, we understand why Disney fans think they would make a great team.
We have some stunning breaking news, Disney Family!! In a shocking report from The Hollywood Reporter, we are learning that BOB CHAPEK IS OUT AS CEO! And, effective immediately, former CEO Bob Iger will be taking over The Walt Disney Company once again.
“We thank Bob Chapek for his service to Disney over his long career, including navigating the company through the unprecedented challenges of the pandemic,” said Susan Arnold, Chairman of the Board. “The Board has concluded that as Disney embarks on an increasingly complex period of industry transformation, Bob Iger is uniquely situated to lead the Company through this pivotal period.”
Bob Chapek took over as CEO of Disney in February 2020 and his tenure has been anything but easy. Aside from dealing with Covid at the start, Chapek made many controversial decisions, and in the less than three years since his tenure began, more than 70% of people have said that Disney has “lost its magic”.
Some of Chapek’s most controversial moves include, his weeks-long silence on Florida’s “Don’t Say Gay” bill, getting rid of the popular FastPass system and instituting the paid Genie+ system, and requiring all Guests to make a theme park reservation to visit.
Chapek’s tenure also hasn’t been great for Disney stock, which is down more than 35% this year.
While Chapek has not been popular with fans, it also appears he wasn’t popular with Bob Iger either. In an earlier report, those close to Iger revealed that appointing Chapek as his successor was one of ”his “worst business decisions.”
With the beloved Iger back in as CEOc it will certainly be interesting to see how Disney pivots, what changes Iger might make at the Parks and at Disney+, and what the future holds.