The Walt Disney Company is facing a bit of a disaster with its newest endeavor, the Star Wars: Galactic Starcruiser hotel at Walt Disney World Resort in Orlando, Florida.
For months at this point, the Star Wars: Galactic Starcruiser has come under fire for myriad reasons, from the lackluster appearance of the “luxury” Corellian starliner’s staterooms to the $6,000+ cost for a two-night trip.
Some fans have even called the entire situation surrounding the costly Resort hotel “just a mess.”
At one point, Disney even went so far as to remove a particular marketing video following intense backlash. But now, the company has given Disney Parks fans a new first look inside the Starcruiser and it appears that they are attempting to fix everything that went wrong the first time around with higher quality video and iconic background music taken straight from the Star Wars movies.
In this new video [below], Lucasfilm Franchise Content & Strategy executive Matt Martin and Walt Disney Imagineer Travis Finstein share details about the experience. The duo noted:
“When passengers come to the Starcruiser today, they will encounter a Halcyon that has been recently restored to its former glory, the way it really looked in the earliest days of its voyages across the galaxy — the way its meant to be seen.”
Although some fans believe the Starcruiser experience is already becoming less immersive before it has even launched, Disney has recently been making an effort to connect the Halcyon luxury starliner to the rest of the Star Wars story with additions like Star Wars: The High Republic novel “Mission to Disaster” by Justina Ireland and the upcoming “The Princess and Scoundrel,” which will feature Han Solo and Princess Leia Organa’s wedding onboard the Corellian ship.
Although Disney continues to assert that they are “pleased with demand” for the Star Wars-themed hotel, cancelations have been pouring in, so this clear effort to fix some of the earlier marketing mistakes for the experience speaks volumes.
