The magic of Disney is coming to Target.
Walt Disney Company and Target announced Sunday that they are teaming up and unveiled plans to open 25 Disney stores inside of Target stores.
The first “shop-in-shop” locations will open Oct. 4 and are spread out at Target locations across the country. A new Disney-focused digital experience launched Sunday at Target.com/Disneystore.
“Our fans are always telling us that they want more Disney,” said Bob Chapek, chairman of Disney Parks, Experiences and Products, during a call with reporters. “We believe that by extending our Disney footprint to Target stores we’re going to be able to give our guests that opportunity.”
Another 40 locations are expected to open by October 2020.
The Disney shops will be an average of 750 square feet and located near Target’s kids clothing and toy departments. The in-store shops will have more than 450 items, including more than 100 products previously only available at Disney retail locations.
“We know there’s a very strong overlap between both Disney fans and Target shoppers so we’re looking forward to reaching Disney fans when and where they want to shop,” Target CEO Brian Cornell said. “It’s an opportunity for us to bring our brands together and delight our guests for years to come.”
In addition to Star Wars and Disney Princess items, shops will carry a variety of merchandise featuring Marvel, Disney Junior characters, classic Disney plush, apparel, home and holiday-specific products. The mini-stores will offer “a welcoming and engaging shopping experience for the entire family, with music, interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips,” the companies said in a joint statement.
