At both Walt Disney World and Disneyland Resort, one of the most beloved aspects for many Guests who visit often is the ability to purchase an Annual Pass, or, a Magic Key Pass, depending on what coast you are on. Before COVID-19 hit the Parks, Guests were able to also purchase a Premier Pass, this allowed Guests to have the option to own an Annual Pass that would allow them to go between both Disneyland and Disney World. After COVID-19, that pass disappeared, but now, it may return.
During the question and answer portion of today’s shareholder meeting with The Walt Disney Company, one Disney fan and long-time Guest asked when the Premier Pass would return. The speaker in question was the same one who was able to tell previous CEO Bob Iger that this pass should be created over 10 years ago, and now returned after noticing it was no longer available with no return in sight.
When hearing the passion that this Disney Guest had from the Premier Pass, noting how Guests and Cast Members loved it, Disney CEO Bob Chapek responded with the intention to do something about it. Chapek noted, “I can check the possibility on bringing back the possibility of bringing back the Pass.” He also assumed that the Guests who wanted this Pass were “in a small unique club” however he wants to eliminate friction for Guests and will try and reinstate the Annual Pass for both coasts.
