In yesterday’s Q3 earnings call, Disney CEO Bob Chapek said, “Guests will spend less time in line and more time having fun.” Chapek discussed the “guest-centric services” that Disney has been developing for years, including the new Magic Key pass program for Disneyland and the upcoming Disney Genie app.
Specifically, Chapek noted a significant investment into Disney Genie to enable guests to “more easily and efficiently navigate everything [the] parks have to offer” and promised more details soon.
The company hopes to provide a user-friendly app allowing for a more personalized and customized experience for guests, putting them in control with more flexibility and choice. Chapek said Disney Genie is “transformational,” calling it the MyMagic+ program “on steroids.”
It will use “consumer preferences, given what we know from them, blended with industrial engineering data based on how our park is operating that day to make suggestions on the fly.” He also noted it will lead to substantial commercial opportunities.
It has been long rumored that Disney Genie will recommend rides with shorter wait times or paid opportunities, possibly like the new Premier Access program at Disneyland Paris. Premier Access is a replacement for the free FastPass program, offering guests the chance to pay for access to shorter wait times.
